“Redneckin!!” was the phrase Marc always said when he was out in the backcountry whether camping, hunting, fishing, or tearing down back roads with friends. It became a way to describe the moments that mattered most: getting outside, embracing the country lifestyle, and not taking life too seriously. That saying was always followed by his favorite reminder, “It’s all about fun!” What started as a simple expression quickly grew into a mindset and a brand philosophy. RDNKN represents the joy of being outdoors, celebrating the kind of fun that happens far from the city and close to nature.

With the goal of blending country lifestyle and fashion, the first RDNKN hat was created and the brand quickly took off. In just three days, founder Marc launched the website, secured a trademark, and produced the first hat, bringing his vision to life. RDNKN soon expanded beyond online sales, setting up booths at gun shows and country music festivals across Canada and the US. Built for both style and function, RDNKN represents clothing made to be worn everywhere, from the bush while camping, hunting, fishing, or 4x4ing, to everyday life, always focused on having RDNKN fun.

Over the next year, RDNKN is set to grow even bigger, hitting more country music festivals and expanding its presence across new regions. The brand will continue to build out its clothing line, introducing fresh designs, additional apparel styles, and new province and state representations. With a strong focus on lifestyle, quality, and fun, RDNKN aims to reach more people who live for the outdoors and country culture. From festivals to backcountry adventures, the journey is just getting started. Stay tuned, there’s plenty more RDNKN fun on the way.